Vol. 5 No. 1 (2023): NUST Business Review

Articles

• EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE

  Zahid Hussain Hussain

  • pdf

• LEVERAGING STRATEGIC MANEUVERABILITY TO AUGMENT BUSINESS MODEL INNOVATION FOR COMPETITIVE ADVANTAGE DURING ENVIRONMENTAL TURBULENCE

  Shahida Mariam mariam, Kausar Fiaz Khawaja Khawaja, Hafiz Ghufran Ali Khan Khan

  • pdf

• PAKISTAN’S BUSINESS COMMUNITY TRADE FACILITATION WITH AFRICA: A CONTENT ANALYSIS OF KENYA AND SOUTH AFRICA

  Tariq Khan Khan

  • pdf

• INFLUENCE OF CEO GENDER ON CORPORATE RISK-TAKING AND CAPITAL ALLOCATION EFFICIENCY

  Saba Tabassum Tabassum, Zeeshan Ghafoor Ghafoor, Aamer Shareef Shareef

  • pdf

• IN-DEPTH REVIEW OF GREEN HUMAN RESOURCE MANAGEMENT ALONG WITH LATEST INITIATIVES

  Muhammad Mannan Johar Mannan, Aiman Niazi Aiman, Saba Idrees Saba, Muhammad Bilal Kayani Kiani

  • pdf