• Shahida Mariam mariam Faculty of Management Sciences, International Islamic University, Islamabad. Pakistan
  • Kausar Fiaz Khawaja Khawaja Faculty of Management Sciences, International Islamic University, Islamabad. Pakistan
  • Hafiz Ghufran Ali Khan Khan Faculty of Management Sciences, International Islamic University, Islamabad. Pakistan




Turbulent environment, strategic maneuverability, business model innovation




Purpose: Ensuring that businesses thrive in turbulent environments is as challenging as navigating the proverbial stormy waters. Drawing upon attention-based and action-based views of firms’ dynamic capabilities, we examined whether firms with high strategic maneuverability can gain a competitive advantage in turbulent environments by adopting business model innovation.


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