LEVERAGING STRATEGIC MANEUVERABILITY TO AUGMENT BUSINESS MODEL INNOVATION FOR COMPETITIVE ADVANTAGE DURING ENVIRONMENTAL TURBULENCE
DOI:
https://doi.org/10.37435/NBR23041901Keywords:
Turbulent environment, strategic maneuverability, business model innovationAbstract
ABSTRACT
Purpose: Ensuring that businesses thrive in turbulent environments is as challenging as navigating the proverbial stormy waters. Drawing upon attention-based and action-based views of firms’ dynamic capabilities, we examined whether firms with high strategic maneuverability can gain a competitive advantage in turbulent environments by adopting business model innovation.
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