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Shahida Mariam mariam
Kausar Fiaz Khawaja Khawaja
Hafiz Ghufran Ali Khan Khan




Purpose: Ensuring that businesses thrive in turbulent environments is as challenging as navigating the proverbial stormy waters. Drawing upon attention-based and action-based views of firms’ dynamic capabilities, we examined whether firms with high strategic maneuverability can gain a competitive advantage in turbulent environments by adopting business model innovation.

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