EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE

Main Article Content

Zahid Hussain Hussain

Abstract

ABSTRACT


 


Purpose: The objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (CSR) practices on organizational performance and competitive advantage. The study aims to advance understanding of CSR principles and green marketing strategies and to provide practical guidance to companies wishing to increase their commitment to sustainability while maintaining a profitable position in the Pakistan market.

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How to Cite
Hussain, Z. H. (2023). EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE. NUST Business Review, 5(1). https://doi.org/10.37435/NBR23053002
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