EXAMINING THE IMPACT OF GREEN MARKETING STRATEGIES ON ORGANIZATIONAL PERFORMANCE AND COMPETITIVE ADVANTAGE
DOI:
https://doi.org/10.37435/NBR23053002Keywords:
ABSTRACT Purpose: The objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (CSR) practices on organizational performance and competitive advantage. The study aims to advance understanding of CSR principles and green marketing strategies and to provide practical guidance to companies wishing to increase their commitment to sustainability while maintaining a profitable position in the Pakistan market.Abstract
ABSTRACT
Purpose: The objective of this study is to investigate the effects of green marketing strategies and corporate social responsibility (CSR) practices on organizational performance and competitive advantage. The study aims to advance understanding of CSR principles and green marketing strategies and to provide practical guidance to companies wishing to increase their commitment to sustainability while maintaining a profitable position in the Pakistan market.
References
Abid, N., Ceci, F., & Ikram, M. (2022). Green growth and sustainable development:
dynamic linkage between technological innovation, ISO 14001, and
environmental challenges. Environmental Science and Pollution Research, 1-
Ahmed, A., Bhatti, S. H., Gölgeci, I., & Arslan, A. (2022). Digital platform capability
and organizational agility of emerging market manufacturing SMEs: The
mediating role of intellectual capital and the moderating role of
environmental dynamism. Technological Forecasting and Social Change, 177,
16
Alikor, W. S., & Anele, R. U. (2022). Re-engineering the community relations
strategies of the upstream oil industry for optimal result in host
communities in rivers state, nigeria. BW Academic Journal, 18-18.
Aslam, J., Saleem, A., Khan, N. T., & Kim, Y. B. (2021). Factors influencing
blockchain adoption in supply chain management practices: A study based
on the oil industry. Journal of Innovation & Knowledge, 6(2), 124-134.
Atiq, M. (2014). The practice of strategic CSR by European MNCs in a developing
country: a case study of four European MNCs'. Corporate social responsibility
and human resource management: A diversity perspective, 214-237.
Borah, P. S., Dogbe, C. S. K., Pomegbe, W. W. K., Bamfo, B. A., & Hornuvo, L. K.
(2023). Green market orientation, green innovation capability, green
knowledge acquisition and green brand positioning as determinants of
new product success. European Journal of Innovation Management, 26(2), 364-
Bux, H., Zhang, Z., & Ahmad, N. (2020). Promoting sustainability through corporate
social responsibility implementation in the manufacturing industry: An
empirical analysis of barriers using the ISM‐MICMAC approach. Corporate
Social Responsibility and Environmental Management, 27(4), 1729-1748.
Darmawan, A., & Ahmad, D. (2022). Development of an Environmental Insurance
Program based on Islamic Values in the Palm Oil Industry in Indonesia for
Community Welfare. Iltizam Journal of Shariah Economic Research, 6(1), 145-
Elsaman, H. A., & Sergio, R. P. (2021). the psychographics of green marketing
strategy vis-a-vis corporate social responsibility: Implications to
organisational growth. International Journal of Entrepreneurship, 25, 1-11.
Gusov, A. Z., Lylova, E. V., Kolganova, E. V., & Eyeberdiyeva, M. M. (2022).
Increasing the social responsibility of oil and gas companies in the context
of the green economy formation: Russian and Western experience. МИР
(Модернизация. Инновации. Развитие), 13(2), 304-321.
Ikram, M., Shen, Y., Ferasso, M., & D’Adamo, I. (2021). Intensifying effects of
COVID-19 on economic growth, logistics performance, environmental
sustainability and quality management: evidence from Asian countries.
Journal of Asia Business Studies, 16(3), 448-471.
Khan, H. M., Ali, C. H., Iqbal, T., Yasin, S., Sulaiman, M., Mahmood, H. ... & Mu, B.
(2019). Current scenario and potential of biodiesel production from waste
cooking oil in Pakistan: An overview. Chinese Journal of Chemical
Engineering, 27(10), 2238-2250.
Khobreh, A., Kashefi Neyshabouri, M. R., Naami, A., & Hashemi, S. M. (2022).
Clarifying the Effect of Porter Greening the Competitive Advantage in the
Marketing Process by Emphasizing the Marketing Information System and
Information Behavior (Case Study: Oil Industry). Human Information
Interaction, 8(4), 66-81.
Kwarto, F., Nurafiah, N., Suharman, H., & Dahlan, M. (2022). The potential bias for
sustainability reporting of global upstream oil and gas companies: a17
systematic literature review of the evidence. Management Review Quarterly,
-30.
Maheshwari, M., Gupta, A. K., Bhayani, S., & Gaur, P. (2023). An analytical
paradigm of environmental sustainability in CSR of oil sector PSUs. Journal
of Commerce & Accounting Research, 12(1).
Majeed, M. U., Aslam, S., Murtaza, S. A., Attila, S., & Molnár, E. (2022). Green
Marketing Approaches and Their Impact on Green Purchase Intentions:
Mediating Role of Green Brand Image and Consumer Beliefs towards the
Environment. Sustainability, 14(18), 11703.
Mohammed, A. S., Ackah, I., Tuokuu, F. X., & Abane, S. (2022). Assessing the
corporate social responsibility interventions in the Ghanaian oil and gas
industry: Perspectives from local actors. The Extractive Industries and Society,
, 101145.
Moilanen, T., Suhonen, R., & Kangasniemi, M. (2022). Nursing support for older
people's autonomy in residential care: An integrative review. International
Journal of Older People Nursing, 17(2), e12428.
Okoli, W., Ozuru, H. N., & Ademe, D. G. (2022). Corporate social responsibility and
marketing success of oil and gas industry in south south, nigeria. GPHInternational Journal of Social Science and Humanities Research, 5(10), 39-52.
Patwary, A. K., Mohamed, M., Rabiul, M. K., Mehmood, W., Ashraf, M. U., &
Adamu, A. A. (2022). Green purchasing behaviour of international tourists
in Malaysia using green marketing tools: theory of planned behaviour
perspective. Nankai Business Review International, 13(2), 246-265.
Qureshi, J. A., Shamsi, A. F., & Arif, F. (2022). Pakistan State Oil: multidimensional
strategic issues of a market leader. Emerald Emerging Markets Case Studies,
(1), 1-27
Rajput, N., Sharma, U., Kaur, B., Rani, P., Tongkachok, K., & Dornadula, V. H. R.
(2022). Current global green marketing standard: changing market and
company branding. International Journal of System Assurance Engineering and
Management, 13(Supply 1), 727-735.
Román-Augusto, J. A., Garrido-Lecca-Vera, C., Lodeiros-Zubiria, M. L., & MauricioAndia, M. (2022). Green Marketing: Drivers in the Process of Buying Green
Products—The Role of Green Satisfaction, Green Trust, Green WOM and
Green Perceived Value. Sustainability, 14(17), 10580.
Rosyidah, M., Khoirunnisa, N., Rofiatin, U., Asnah, A., Andiyan, A., & Sari, D.
(2022). Measurement of key performance indicator Green Supply Chain
Management (GSCM) in palm industry with green SCOR model. Materials
Today: Proceedings, 63, S326-S332.
Saeed, A., & Riaz, H. (2021). Navigating through firm–environmental groups'
relationships: The impact of societal trust on corporate environmental
strategy. Business Strategy and the Environment, 30(8), 3552-3568.
Saxinger, G., Krasnoshtanova, N., & Illmeier, G. (2023). Stuck in between:
transportation infrastructure, corporate social responsibility and the state in a
small Siberian oil town. Siberian Worlds. Routledge, London. 23(24), 2321