Vol. 4 No. 1 (2022): NUST Business Review

Articles

• DOES OPTIMAL CASH HOLDING MATTER IN MAINTAINING AND IMPROVING PROFITABILITY?

  Nimra Riaz Nimra, Ahsan Riaz Ahsan, Syed Hamad Raza Hamad, Syed Muhammad Ahmad Hassan Gillani Gillani, Faiz Rasool Faiz

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• THE KEY ASPECTS OF CRM RELEVANT TO IMPLEMENTATION IN THE BANKING SECTOR

  Paras Rani* Rani, Mushtaque Ali Jariko Ali, Nizamudinn Channa channa

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• THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN

  Sanan Waheed Khan* Wahed, Malik Adnan Adnan

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• FACTORS AFFECTING INVESTOR’S DECISION-MAKING IN SMALL AND MEDIUM ENTERPRISES IN PAKISTAN

  Ansar Ali Khan Ansar, Muhammad Qasim Shabbir Qasim, Muhammad Khalique Khalique

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• PSYCHOLOGICAL WELL-BEING AND ITS ASSOCIATED FACTORS IN BANKING EMPLOYEES OF PAKISTAN: A SYSTEMATIC REVIEW

  Safia Rashid* Safia, Fatima Khurram Bukhari Fatima

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