DOI: https://doi.org/10.37435/nbr.v4i1

Published: 2023-11-26

Articles

THE KEY ASPECTS OF CRM RELEVANT TO IMPLEMENTATION IN THE BANKING SECTOR

Paras Rani* Rani, Mushtaque Ali Jariko Ali, Nizamudinn Channa channa
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THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN

Sanan Waheed Khan* Wahed, Malik Adnan Adnan
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FACTORS AFFECTING INVESTOR’S DECISION-MAKING IN SMALL AND MEDIUM ENTERPRISES IN PAKISTAN

Ansar Ali Khan Ansar, Muhammad Qasim Shabbir Qasim, Muhammad Khalique Khalique
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PSYCHOLOGICAL WELL-BEING AND ITS ASSOCIATED FACTORS IN BANKING EMPLOYEES OF PAKISTAN: A SYSTEMATIC REVIEW

Safia Rashid* Safia, Fatima Khurram Bukhari Fatima
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DOES OPTIMAL CASH HOLDING MATTER IN MAINTAINING AND IMPROVING PROFITABILITY?

Nimra Riaz Nimra, Ahsan Riaz Ahsan, Syed Hamad Raza Hamad, Syed Muhammad Ahmad Hassan Gillani Gillani, Faiz Rasool Faiz
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