FACTORS AFFECTING INVESTOR’S DECISION-MAKING IN SMALL AND MEDIUM ENTERPRISES IN PAKISTAN
DOI:
https://doi.org/10.37435/NBR22051002Keywords:
Financial Literacy, Accounting Information, Advocate Recommendations, Personal Financial Needs, Investors Decision MakingAbstract
ABSTRACT
Purpose - The purpose of this study is to examine the impact of financial literacy on the investment decisions of the SME’s investors in Pakistan.
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