LEADERS MAKES THE PROJECT GO: AN INCLUSIVE FRAMEWORK OF SHARED LEADERSHIP, INTERNAL MARKETING, INTERNAL COMMUNICATION, AND THRIVING

Authors

  • Mohammad Sohail Kiani Kiani School of Management (AUSOM), Air University, Islamabad. Pakistan
  • Muzammel Shah Muzammel School of Management (AUSOM), Air University, Islamabad. Pakistan

DOI:

https://doi.org/10.37435/NBR22123101

Keywords:

Internal marketing, internal communication, project success, shared leadership, thriving

Abstract

ABSTRACT

 

Purpose: This study intends to propose and test an inclusive framework of shared leadership, internal marketing, internal communication, thriving, and project success.

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Published

2023-01-31

How to Cite

Kiani, M. S. K., & Muzammel, M. S. (2023). LEADERS MAKES THE PROJECT GO: AN INCLUSIVE FRAMEWORK OF SHARED LEADERSHIP, INTERNAL MARKETING, INTERNAL COMMUNICATION, AND THRIVING. NUST Business Review, 4(2). https://doi.org/10.37435/NBR22123101