A SYSTEMATIC REVIEW OF STUDIES ON FLOW EXPERIENCE FROM 2010-2022. INSIGHTS AND DIRECTIONS FOR FUTURE RESEARCH
DOI:
https://doi.org/10.37435/NBR22101001Keywords:
Flow Experience; Flow Theory; Social Commerce; Systematic Literature ReviewAbstract
ABSTRACT
Purpose: This paper presents a systematic literature review on flow experience to identify the theoretical underpinnings, outcomes, antecedents, and empirical dimensions of the phenomenon used in social commerce empirical models.
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