NUST Business Review is multidisciplinary in scope, and interdisciplinary in knowledge, content, and methodology from across the spectrum of business and management. NBR aims to provide an influential platform for practitioners and academic scholars to publish theoretical, conceptual, empirical, and applied research by sharing ideas and knowledge in order to assist business enterprises, and organizations to contribute and augment their commitment to the society.

Vol. 5 No. 2 (2023): NUST Business Review

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