EVALUATING PANDEMIC LED PANIC BUYING IN RETAIL SECTOR OF PAKISTAN
DOI:
https://doi.org/10.37435/NBR-20-0020Keywords:
COVID-19, Panic Buying, Retail Sector, PLS-SEMAbstract
ABSTRACT
Purpose: The study sought to evaluate the unique panic buying behavior of consumers to gain an understanding of the factors leading to this type of consumer behavior and its implications for retail marketers and policymakers.
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