NBR Volume-4  Issue-2 2022 (July-December)


Talat Azam Khan*
Department of Management Sciences,
Abbottabad University of Science And Technology, Abbottabad, Pakistan
Aiman Niazi
Department of Management Science,
National University of Modern Languages, Rawalpindi, Pakistan

Corresponding Email: [email protected]


Purpose: This paper reviews how knowledge sharing and creativity have been studied together in the research literature. To this end, studies published over the last decade (from 2011 to 2021) related to knowledge sharing and creativity were systematically reviewed.
Design/Methods: PRISMA approach was used to first screen 2532 studies from WoS and Scopus databases and then shortlist 47 relevant articles. The articles were shortlisted on the basis of inclusion and exclusion criteria.
Results/ Findings: The results extracted from the selected peer-reviewed articles show that a number of studies have examined the construct of knowledge sharing and creativity together. In this regard, the most widely used theoretical frameworks included social exchange theory and social learning theory. It also revealed that the most widely studied context was that of tech-based firms, with studies being largely concentrated in the Chinese and Pakistani sectors.
Originality: The current systematic review explores the studies done on creativity and knowledge sharing together. It further provides an articulation and comprehensive overview of the previous literature to recommend future directions. Such an extensive systematic review comprising two constructs knowledge sharing and creativity together has not been undertaken previously.

Keywords: customer relationship management, value creation, customer satisfaction.

Article History:

Received: 22 Dec 2022
Revised: 19 Jan 2023
Accepted: 25 Jan 2023 
Published: 30 Jan 2023

Paper type: Research Paper

Full-Length Paper: PDF

DOI: https://doi.org/10.37435/NBR22122201

This is an open-access article under the CC BY 4.0 license   Creative Commons License