Volume 4 - Issue 1 Articles
Issue DOI: https://doi.org/10.37435/nbrvol4.issue1
THE KEY ASPECTS OF CRM RELEVANT TO IMPLEMENTATION IN THE BANKING SECTOR
Paras Rani*
Institute of Business Administration, University of Sindh, Jamshoro, Pakistan
Mushtaque Ali Jariko
Institute of Business Administration, University of Sindh, Jamshoro, Pakistan
Nizamudinn Channa
Institute of Business Administration, University of Sindh, Jamshoro, Pakistan
Received: 10 May 2022, Revised: 10 Aug 2022, Accepted: 23 Aug 2022, Published: 25 Aug 2022
DOI: https://doi.org/10.37435/NBR22051001
Full Article | PDF
FACTORS AFFECTING INVESTOR’S DECISION-MAKING IN SMALL AND MEDIUM ENTERPRISES IN PAKISTAN
Ansar Ali Khan*
Mirpur University of Science and Technology (MUST), Mirpur Azad Jammu and Kashmir, Pakistan
Muhammad Qasim Shabbir
Mirpur University of Science and Technology (MUST), Mirpur Azad Jammu and Kashmir, Pakistan
Muhammad Khalique
Mirpur University of Science and Technology (MUST), Mirpur Azad Jammu and Kashmir, Pakistan
Received: 17 May 2022, Revised: 10 Aug 2022, Accepted: 23 Aug 2022, Published: 25 Aug 2022
DOI: https://doi.org/10.37435/NBR22051002
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DOES OPTIMAL CASH HOLDING MATTER IN MAINTAINING AND IMPROVING PROFITABILITY?
Nimra Riaz
Lyallpur Business School, Government College University Faisalabad, Pakistan
Ahsan Riaz*
Lyallpur Business School, Government College University, Faisalabad, Pakistan
Syed Hamad Raza
Lyallpur Business School, Government College University, Faisalabad, Pakistan
Syed Muhammad Ahmad Hassan Gillani
Lyallpur Business School, Government College University, Faisalabad, Pakistan
Faiz Rasool
Institute of Business Management Sciences, University of Agriculture,
Faisalabad, Pakistan
Received: 15 May 2022, Revised: 19 Aug 2022, Accepted: 22 Aug 2022, Published: 25 Aug 2022
DOI: https://doi.org/10.37435/NBR22051501
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THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN
Sanan Waheed Khan*
Department of Communication studies, Faculty of modern languages and Communication University Putra Malaysia, Selangor, Malaysia
Malik Adnan
Department of Media Studies, Islamia University, Bahawalpur, Pakistan
Received: 16 May 2022, Revised: 22 Aug 2022, Accepted: 24 Aug 2022, Published: 25 Aug 2022
DOI:https://doi.org/10.37435/NBR22051601
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PSYCHOLOGICAL WELL-BEING AND ITS ASSOCIATED FACTORS IN BANKING EMPLOYEES OF PAKISTAN: A SYSTEMATIC REVIEW
Safia Rashid*
Department of Applied Psychology, Islamia University of Bahawalpur, Pakistan
Fatima Khurram Bukhari
Department of Applied Psychology, Islamia University of Bahawalpur, Pakistan
Received: 17 May 2022, Revised: 10 Aug 2022, Accepted: 23 Aug 2022, Published: 25 Aug 2022
DOI: https://doi.org/10.37435/NBR22051701