Volume 4 - Issue 1 Articles
Issue DOI: https://doi.org/10.37435/nbrvol4.issue1

THE KEY ASPECTS OF CRM RELEVANT TO IMPLEMENTATION IN THE BANKING SECTOR

Paras Rani*

Institute of Business Administration, University of Sindh, Jamshoro, Pakistan

Mushtaque Ali Jariko

Institute of Business Administration, University of Sindh, Jamshoro, Pakistan

Nizamudinn Channa

Institute of Business Administration, University of Sindh, Jamshoro, Pakistan

Received: 10 May 2022Revised: 10 Aug 2022,   Accepted: 23 Aug 2022, Published: 25 Aug 2022

DOI: https://doi.org/10.37435/NBR22051001

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FACTORS AFFECTING INVESTOR’S DECISION-MAKING IN SMALL AND MEDIUM ENTERPRISES IN PAKISTAN

Ansar Ali Khan*
Mirpur University of Science and Technology (MUST), Mirpur Azad Jammu and Kashmir, Pakistan
Muhammad Qasim Shabbir
Mirpur University of Science and Technology (MUST), Mirpur Azad Jammu and Kashmir, Pakistan
Muhammad Khalique
Mirpur University of Science and Technology (MUST), Mirpur Azad Jammu and Kashmir, Pakistan

Received: 17 May 2022,  Revised: 10 Aug 2022,  Accepted: 23 Aug 2022Published25 Aug 2022

DOI: https://doi.org/10.37435/NBR22051002

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DOES OPTIMAL CASH HOLDING MATTER IN MAINTAINING AND IMPROVING PROFITABILITY?

Nimra Riaz
Lyallpur Business School, Government College University Faisalabad, Pakistan
Ahsan Riaz*
Lyallpur Business School, Government College University, Faisalabad, Pakistan
Syed Hamad Raza
Lyallpur Business School, Government College University, Faisalabad, Pakistan
Syed Muhammad Ahmad Hassan Gillani
Lyallpur Business School, Government College University, Faisalabad, Pakistan
Faiz Rasool
Institute of Business Management Sciences, University of Agriculture,
Faisalabad, Pakistan

Received: 15 May 2022,  Revised: 19 Aug 2022,   Accepted: 22 Aug 2022Published: 25 Aug 2022

DOI: https://doi.org/10.37435/NBR22051501

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THE EFFECT OF SOCIAL MEDIA USAGE AND ADVERTISING ON CONSUMERS’ PURCHASE INTENTION IN PAKISTAN

Sanan Waheed Khan*
Department of Communication studies, Faculty of modern languages and Communication University Putra Malaysia, Selangor, Malaysia
Malik Adnan
Department of Media Studies, Islamia University, Bahawalpur, Pakistan

Received: 16 May 2022,  Revised: 22 Aug 2022,   Accepted: 24 Aug 2022, Published: 25 Aug 2022

DOI:https://doi.org/10.37435/NBR22051601

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PSYCHOLOGICAL WELL-BEING AND ITS ASSOCIATED FACTORS IN BANKING EMPLOYEES OF PAKISTAN: A SYSTEMATIC REVIEW

Safia Rashid*
Department of Applied Psychology, Islamia University of Bahawalpur, Pakistan
Fatima Khurram Bukhari
Department of Applied Psychology, Islamia University of Bahawalpur, Pakistan

Received: 17 May 2022,  Revised: 10 Aug 2022,   Accepted: 23 Aug 2022Published: 25 Aug 2022

DOI: https://doi.org/10.37435/NBR22051701

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